BREAKING FREE WITH INJURY DESIGNER EUEGENE LEUNG

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Launched in Sydney, Australia in 2004, INJURY’s strong seasonal graphic prints and tailoring pieces has taken the world by storm and designer, Euegene Leung plans to grow the brand in more directions than one. We sat down with Leung and discussed the concept behind Injury and what his SS15 collection is all about.

Can you give us a brief rundown of how Injury got started and what the brands about?

Injury started out from making some T-shirts with the graphics from the graffiti artwork we'd drawn. Then I got really bored with making T-shirts, so we start making a full collection of outfits and joined Australian Fashion Week & launched the label officially.

INJURY is about giving room and freedom for yourself to change and breaking away from rules and traditions, its about releasing whatever energy - from creating and wearing those artefacts that we are trying to create.

Can you give us a peek into your creative process? What goes on behind the scenes to bring a collection from concept to reality?

Every season is a chaos of never ending brainstorming until the actual collection is done.

If you could describe the label in 5 words, what would they be?

I can only think of one, contradiction.

Do you plan to grow the Injury brand into footwear bags and accessories?

Definitely, and even into film making and music or some private amusement club.

How would you describe Australian style?

I’d describe it as simple, lazy, conservative, dressing up in a dressing down way, anti-fashion.

What do you do to get inspired?

Watching how the world evolves inspires me. Emotions - pride, joy, bravery, happiness and the kindness of humanity also inspires me.

And what inspired your current collection?

The sadness of the humanity.

Who are your style hero’s?

All the junkies in major cities.

Who or what is the greatest love of your life?

My wife.

What is your greatest extravagance?

Meditation .

What do you enjoy doing most when you’re not creating?

Playing guitar.

What is your current state of mind?

Recalling myself to answer some interview questions.

What can we expect from Injury in 2015?

Change.

To view the Injury collection, click here.
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