FRAME DENIM

FRAME PROFILE

LABEL: Frame Denim
DESIGNER:
Erik Torstensson and Jens Grede
LOCATION: Los Angeles, USA
CATEGORY:
Denim/Womenswear

The goal was simple: Setting out to create “the perfect pair of jeans,” Swedes Erik Torstensson and Jens Grede established Frame in 2012. Not that clout was needed — the duo also just happens to be behind the ultra successful global fashion business that is the Saturday London.

Based and manufactured in the denim capital of the world, Frame brings together the quality and heritage of Los Angeles’ denim manufacturing know-how with the influence of London style, cut and fit. Backed up by A-list celebrities and models du jour, such as Miranda Kerr, Amanda Seyfried and Sienna Miller, Fame Denim has rightfully earned cult popularity and street cred.

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