RE-IMAGINATION WITH MOSCA

MOSCA-2-the-label-monster

From re-imagining her childhood to focusing on what makes an ordinary fly interesting, these are the thoughts Mosca designer, Yu Kyung Oh draws on when she creates a collection. We talk to Kyung Oh about the meaning behind the name Mosca, how Project Runway helped her design process and what her plans are for Mosca in 2015.

How did you get your start in fashion? 

Since I was young I’ve wanted to be a fashion designer, and I got my start in fashion when I was in high school. I started the Mosca brand in 2010.

Can you give us a peek into your creative process?

It’s not something very special. Things around me inspire me and I want to express them in special ways.

How did Project Runway Korea help your design process?

It was a valuable experience that helped me know more people in the industry, and introduce our brand to more people.

Why did you call the brand Mosca? What’s the meaning behind it? 

It’s really interesting to see a fly that’s a little annoyed by something while it’s flying around. Flies are easily found around us, but we don’t usually look at them closely. But when we do look at them closely, there are lots of interesting things about them. I think I wanted our brand to be something like it. Something ordinary but rather interesting.

If you could describe the label in 5 words, what would they be?

‘Ordinary’ but ‘unique’, ‘simple’ but ‘deep’, and ‘natural’. I like the words universe, and nature, because they can cover everything, but at the same time I’m interested in those little things like sand and dust.

How would you describe South Korean fashion?

South Korea is a very trend-conscious country. People have a practical sense of fashion and their styles are refined, but I wish people would show more of their own individuality.

What do you do to get inspired?

I try to see things differently. I see small things in a bigger picture or big ones in a smaller picture. I often take tiny memories and put them in a bigger frame, and I try to express those tangled and long-winded memories in a simple and kind manner. So I get inspired from watching tiny things around me, and from looking back at my old memories and affairs.

What inspired your current collection?

I was inspired when I recalled the memories of my childhood. Back then I used to escape from those piano lessons I had to take because I hated doing that. But as I grew up I realized that I could no longer play the piano whenever I wanted to. I tried to take lessons when I got older but it wasn’t so easy. So I thought, “Okay. Designing clothes is what I really can do, so why not making a collection imagining that I’m actually playing the piano?”

The campaign images for this collection are really interesting, what inspired them?

When making a look book, we’d focus more on making clothes more visible and what kind of the style we want to show, than explaining the meanings of the collection. We exposed the backing sheet in the picture in order to make it look a bit rough and serious as well.

Who are your style heroes?

There wasn’t anyone until I found Charlotte Lucy Gainsbourg. Her style of work is quite similar to the image I have when I think of Paris.

Who or what is the greatest love of your life?

People around me, because I get inspired a lot from them. Also, I’m about to get married, so forming a family would be something I should be responsible for.

What do you enjoy doing most when you’re not creating?

I enjoy reading books and comics, petting my dog, watching movies, and going to exhibitions and shows. There’s nothing so special.

What is your current state of mind?

It’s been five years since I launched the brand, and I think it’s time to reorganize my philosophy of clothing design for the brand.

What can we expect from Mosca in 2015?

The keyword for the future of our brand is maintaining something unwavering while being as flexible to any change in the market. Also my goal is to make classics of Mosca as a fashion archive and go beyond that.

To view our Mosca collection, click here.
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