THE CULT OF BLK

A PORTRAIT OF ELSA HOSK PHOTOGRAPHED BY JOHAN IN BROOKLYN NEW YORK IMAGE 2

What do Gisele Bundchen, Kylie & Kendall Jenner, Dree Hemingway and Emma Watson have in common— they are all avid fans of BLK DNM. There’s no mistaking the grunge and chic vibe of this downtown New York label, which started off as a creative project by Johan Lindeberg, the legendary figure in the global fashion industry for the past 15 years and a former marketing director behind Diesel. It’s more than just a brand aiming to create tailored classics and luxurious casual staples; it’s built upon a culture, which reflects the strong, independent women full of energy and confidence.

A PORTRAIT OF ELSA HOSK PHOTOGRAPHED BY JOHAN IN BROOKLYN NEW YORK IMAGE 1BLK DNM THUMBNAIL

Shop BLK DNM here.

BLK DNM T-SHIRT 28 FREEDOM

BLK DNM
BLK DNM T-SHIRT 28 FREEDOM

BLK DNM JEANS 11 STARR BLUE

BLK DNM
BLK DNM JEANS 11 STARR BLUE

BLK DNM SWEATSHIRT 16

BLK DNM
BLK DNM SWEATSHIRT 16

BLK DNM VEST 26

BLK DNM
BLK DNM VEST 26

BLK DNM COAT 11 ORGANZA

BLK DNM
BLK DNM COAT 11 ORGANZA

BLK DNM T-SHIRT 2

BLK DNM
BLK DNM T-SHIRT 2

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