Best described as an exercise in reduction and balance, for Raggatt it’s about construction, the way fabric drapes, the folds and working with the softness and hardness of materials. Naomi Raggatt shows restraint in her collections, creating minimalist, structural pieces that fit right into your wardrobe and elevate your sense of cool at the same time.

We sat down with Naomi for a one-on-one and got her talking about what inspires her and why design is in her blood.

Can you give us a peek into your creative process?

The creative process begins with a gathering of images, then there is lots of scribbling and a pile of sketches is whittled down to reveal a common thread.  At this point I start draping the fabric directly on the mannequin to create the designs.

Who or what is your greatest source of fashion inspiration?

I surf around on the web a fair bit as I have an insatiable appetite for the visual. I especially like Another magazines Loves, which is beautifully curated collection of images and things.

What drew you to the design world?

It’s in my blood! My family are all architects, so I grew up in a creative environment, always drawing and making things. I don’t know any other way.

If you could describe the label in five words, what would they be?

Folds, sculpted drape, slouchy tailoring, minimalist, quiet boldness.

What kind of music do you listen to when you create?

A bit of everything, except metal! I also plough through podcasts like Serial, The Moth and It’s Nice That.

Who are your style heroes?

Both Diane Keaton and Tilda Swinton are impossibly stylish dressers and Pheboe Philo is just dangerously cool.

The quality you admire in a man?

Kindness and silliness in equal measures.

The quality you admire in a woman?

Generosity of heart and confidence.

What is your greatest extravagance?

I have a severe weakness for beautiful candles and flowers. Flowers never fail to brighten my day.

What or who is the greatest love of your life?

My maker and my man!

What do you enjoy doing most when you’re not creating?

Reading in the sunshine or hooning down the coast for a surf.

Any hidden talents?

I wish I could say I was an amazing guitar player! Maybe one day, I’m working on it!

What do you consider your greatest achievement?

Showing the collections in Paris and NY was a milestone for the label as it was a big leap forward for the brand.

What is your present state of mind?

Happy and excited about the future.

What can we expect from Raggatt in 2015?

We are currently working on some art pieces for an upcoming exhibition and looking into some collaborative projects as well as short films.

To shop the Raggatt collection, click here.
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