Established in 2009 by Japanese duo Miyuki Omichi and Ayumi Kita, this fashion label has been growing steadily and currently retailing in selected department stores worldwide. The women behind the label are also behind the popular vintage-inspired label Foundation Addict. The main concept behind each piece is to strike the best balance between design and style, with the intent of building key pieces for your everyday wardrobe. Their garments are targeted at the fashionable youth sect – edgy enough to stand out yet wearable and affordable for daily wear. Trumping over-the-top statements with effortless wearability, the label is here to stay.